HSBC Plc Essay Example | Topics and Well Written Essays - 2500 words

HSBC Plc - Essay Examplerce capability, HSBC provides a comprehensive range of financial function individualized, commercial, corporate, investment and private banking trade services cash perplexity treasury and capital markets services insurance consumer and business finance pension and investment and management trustee services and securities and custody services.financial services in 83 countries and territories. It provides its customers with a wide range of banking and other financial services, selected to complement its schema in each market. Where HSBC enjoys large scale or, in the case of emerging markets, where scale can be built it offer a full range of personal financial products. In other markets, it participates more selectively, meeting the needs of customers with strong international connections. Sometimes it innovates and at other times, it relaunches some products as per the need of the market. HSBC has adopted a unified brand, using HSBC and its hexagon symbo l nearly everywhere it operates, with the aim of enhancing recognition of the Group and its values by customers, shareholders and staff throughout the world. The branding scuttle allowed HSBC to develop new services and products on a worldwide scale, all bearing the Groups identity. Since 2002, the HSBC identity has carried the strap line the worlds local bank emphasising the Groups experience and understanding of a great variety of markets and cultures. HSBC follows the Product Invention Strategy(Kotler,422) . This means that either it develops new products or reintroduces earlier product forms and promotion does not change. It could be diagramatically represented as followsManaging for Growth Strategy This strategy provides HSBC with a blueprint for organic growth and development. This strategy was launched in 2003 and would continue up to 2008. The plan aims at guiding the Group to achieve managements vision to be the worlds track financial services company. The company